Many recent changes in the Finnish society and in its socio-cultural environment have made it meaningful to grocery-shops start implementing a change, creating an alternative way for consumers to buy their everyday groceries. Online grocery market is above all a new service to meet customers new demands, but can be seen also as a possibility to change things better, from curing loneliness of the elderly people to reducing emissions of the traffic.
Read the whole article I wrote as part of my master’s studies in Leadership & Service Design:
From Grocery-Shops to Grocery-Stops article by Virve Nyyssönen
